Gallen•Neilly Backgrounder About Us Our Team Contact Us Media Coverage of Gallen•Neilly

Don't Tell Us Your Story... Unless You Want the Rest of the Business World To Know! Every company has a story to tell...about its origins, its expertise, its uniqueness, its successes and its aspirations. We use several strategies to help companies tell their story to the global business audience: Market Positioning As market positioning specialists, we've been developing tools and strategies to help companies tell their stories to the right people, in the right way, for more than thirty years. We also conceive, write and oversee the production of collateral materials such as brochures and innovative audio-visual presentations. What we do depends on what you need. Media Strategies There's an old story in "image circles" that illustrates how the different regimens of our business work: "When I accepted a position in public relations, a friend remarked that the job would be a breeze for me with my journalism background. I explained that the areas are quite different, and I illustrated my point with this example: If the circus is coming to town and you paint a sign saying 'Circus coming to the fairground Saturday,' that's advertising. If you put a sign on the back of an elephant and walk him into town, that's promotion. And if the elephant walks through the mayor's flower bed, that's publicity. But, if you can get the mayor to laugh about it, that's...Public Relations!" Our media relationships have taken years to establish and include many respected national business, financial and real estate journalists. Our resources run the communications gamut, from arranging media exposure to coordinating direct response and institutional advertising campaigns. Like good media relations practitioners, we always try to make the mayor laugh. On the other hand, perhaps the better plan is to have a good media strategy in place before you take the circus to town.